We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 13 cities confirmed, 704 founders registered. Any city that reaches 20 interested founders is on too. See your city

Co-founders, team & legal

Culture, remote & operations

Build how you work before it breaks.

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How do I build company culture intentionally from day one? Culture is what you do repeatedly and reward, not a poster of values, so your own behaviour and your first hires set it whether you're deliberate o... Intermediate 3 resources → Should my startup be remote, hybrid, or in-office? Remote works and widens your talent pool massively, 37signals has run a calm, remote-first company for two decades, but it demands strong async wri... Intermediate 2 resources → How do I run a remote team without endless meetings and burnout? Default to async: write things down, replace status meetings with written updates, and protect long stretches of uninterrupted focus, real work hap... Intermediate 3 resources → How do I avoid burning out my small team while still moving fast? Reject the 'crazy at work' hustle myth, sustained output comes from calm, focus, and reasonable hours, not heroics and permanent crunch. Protect pe... Intermediate 3 resources → When should I hire my first operations or 'chief of staff' person, and what should they own? Hire ops the moment you (the founder) become the bottleneck for things that are not product or sales, usually around 8 to 15 people. Give them the ... Intermediate 3 resources → How do I hire people who fit our culture without turning it into hiring people exactly like me? Separate 'values fit' from 'people like me'. Define 3 or 4 concrete behaviors you hire for (owns outcomes, writes clearly, disagrees openly, ships)... Intermediate 3 resources → How do I set up feedback and performance conversations before I have an HR team? Run lightweight, frequent, and direct. Weekly or fortnightly 1:1s with a simple 'what is going well, what is stuck, what do you need from me' beats... Intermediate 2 resources → How do I hire and manage across Indian cities so it does not become second-class remote? Talent in Indore, Jaipur, Kochi, and Coimbatore is real and cheaper to retain, so hiring beyond metros is an edge, not a compromise. The trap is a ... Intermediate 3 resources → How do I make decisions fast without either dictating everything or drowning in consensus? Name a single owner for every decision and make the default 'disagree and commit'. Most decisions are two-way doors, so let the owner decide quickl... Intermediate 3 resources → How do I run an offsite that actually pays for itself instead of being an expensive vacation? Pick one real outcome per offsite: align on the next two quarters, rebuild trust after a rough patch, or make a few big decisions in the room. Do t... Intermediate 3 resources →

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