Team, Co-founders & Legal
Culture, remote & operations
Build how you work before it breaks.
How do I build company culture intentionally from day one?
Culture is what you do repeatedly and reward, not a poster of values, so your own behaviour and your first hires set it whether you're deliberate o...
Should my startup be remote, hybrid, or in-office?
Remote works and widens your talent pool massively, 37signals has run a calm, remote-first company for two decades, but it demands strong async wri...
How do I run a remote team without endless meetings and burnout?
Default to async: write things down, replace status meetings with written updates, and protect long stretches of uninterrupted focus, real work hap...
How do I avoid burning out my small team while still moving fast?
Reject the 'crazy at work' hustle myth, sustained output comes from calm, focus, and reasonable hours, not heroics and permanent crunch. Protect pe...