Find & validate your idea
Finding & shaping ideas
Find a problem worth years of your life.
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How do I find a problem worth solving in an industry I have never worked in?
Being an outsider is not fatal, but you have to close the knowledge gap fast and honestly. Go work the frontline of that industry for a while (ride...
Is it a mistake to fall in love with my solution before I understand the problem?
Yes, and it is the most common way founders waste a year. If you can only describe your idea by what you are building and not by whose pain it remo...
My co-founder and I keep debating two ideas and cannot agree, how do we decide?
Stop debating in the abstract, because opinion versus opinion never resolves. Agree on three or four criteria you both actually care about (speed t...
What are the warning signs that an idea will quietly waste a year of my life?
Watch for the tells: everyone says it is a great idea but nobody will pay, the pain is real but rare, or you keep having to explain why people shou...
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