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Founder-led sales
Nobody sells your product better than you, yet.
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Showing 3 of 18 questions. Clear filters
When do I know it's time to hire a salesperson instead of doing it myself?
Not until the motion is repeatable and you can predict it. A useful bar: do at least ~50 demos and hit a win rate around 20% or higher before you h...
How is founder-led sales different for Indian founders selling to global (US) buyers?
The fundamentals are identical, but the trust gap is bigger, early Indian SaaS founders win by being maniacally responsive, offering generous pilot...
When my product is technical and I am selling to non-technical buyers, how do I demo it without confusing them?
A demo is not a feature tour, it is a story about the buyer's problem getting solved, so start from their pain and show only the two or three momen...
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