2 resources from Aakash Gupta we point founders to, and the questions each answers.
✍️ Essay
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Why we picked it
This is the clearest single argument for why you should judge people on a work sample instead of a conversation. It cites the research showing work samples predict performance far better than unstructured interviews, which is exactly the case for a paid trial task. Read it to build the conviction to do the extra work of scoping a real task.
Why we picked it
Gupta names the Mom Test problem directly, that people in interviews behave like your mom and unconsciously lie to keep you happy, and pairs it with concrete fixes like using visual prototypes to surface real objections instead of polite ones. It is a good next step once you have the basics down and want sharper techniques for a conversation you know will be biased.
