facebook.com

Meta's own help page for the A/B test feature in Ads Manager, which splits your audience so versions of an ad, audience or placement do not overlap.

About A/B testing for Meta Ads

From facebook.com by Meta Business Help Center Help page

• Run A/B tests from Ads Manager rather than comparing two ads by hand.
• Change one variable per test.
• Let the test finish before you scale the winner.

Meta's public search of every ad currently running on Facebook and Instagram. Search a competitor's page to see the offers and messages they are paying to push.

Meta Ad Library

From facebook.com by Meta

Meta Ad Library on eChai Explore

• See every ad a competitor is running now, free.
• Long-running ads are usually the ones that work.

Meta's own tool for a business's Facebook Page and Instagram account in one place, where you can create or schedule posts, stories and ads.

Meta Business Suite

From facebook.com by Meta

Meta Business Suite on eChai Explore

• Schedules posts, stories and ads for Facebook and Instagram.
• Runs both accounts from one place.
• The first tool to use if those two are your only channels.

Meta's training for Facebook and Instagram marketing: free online courses, live webinars and videos, plus an industry-recognised Meta Certification.

Meta Blueprint

From facebook.com by Meta

• Free courses on Facebook and Instagram ads.
• Live webinars as well as self-paced lessons.
• A Meta Certification exam is available once you have practised.