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LogRocket

1 resource from LogRocket we point founders to, and the questions each answers.

📄 Article

✓ Link checked Free Beginner

The two ways to fake a product while you test real demand. Do the work by hand in the open (concierge), or hide the manual work behind a front so users think it is automated (Wizard of Oz, the way Zappos started). Clear examples of when each one fits.

Concierge vs. Wizard of Oz MVP

From LogRocket ~12 min read

Concierge is transparent, Wizard of Oz is hidden.
Both let you sell before you build.
Match the method to what you are unsure about.

Open blog.logrocket.com →

Answers How do I validate an idea without building anything? What is an MVP and what's the smallest one I can build? What actually counts as an MVP, and what's the smallest one I can get away with? When is my product 'ready' to launch? What is a concierge or Wizard of Oz MVP and when should I use one? I'm non-technical and can't afford a developer. Can I ship a real MVP with no-code tools, or will that trap me later? I'm a solo technical founder. How do I MVP a two-sided marketplace when I need both buyers and sellers before it works at all? How much should I spend building an MVP as a bootstrapped founder in India, and where does the money actually leak? How do I actually validate my idea with a no-code prototype before I sink weeks into building the real thing? How much should an MVP realistically cost to build in India? Everyone says do things that don't scale, but where's the line between that and just wasting weeks doing manual work? What does a 'soft launch' actually look like, and is it just a cop-out for being scared to ship?

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