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Res Extensa (Coleman McCormick)

1 resource from Res Extensa (Coleman McCormick) we point founders to, and the questions each answers.

📄 Article
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Why we picked it A tight, practical breakdown of what a concierge MVP is actually testing, using the Food on the Table example step by step. It makes the key point that the personal service is not the product, it is a learning activity aimed at your riskiest assumptions. Read it when you want the concept explained clearly without a book-length commitment.

Learning from the Concierge MVP

From Res Extensa (Coleman McCormick) by Coleman McCormick

  • The concierge service is a learning tool, not the product.
  • Aim it squarely at your leap-of-faith assumptions.
  • Find something customers love before worrying about scale.
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