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Alex Cattoni walks through landing page copy the way a working copywriter does: pick one ideal customer and write every line to that single person, from headline to call to action. Seeing single-segment hero copy built out loud makes the three-audience problem obvious, you cannot write one great line for three people at once, so you choose. Use it as a worked example of the voice and structure, then adapt the specifics to your own primary customer.
How to Write A Landing Page That Converts
On YouTube (Copy Posse) by Alex Cattoni Short video, roughly 15 to 20 minutes
- Write to one specific customer, not a blended average of everyone who might buy.
- The headline earns the next line: lead with the one clear benefit that customer cares about most.
- Match the copy to where that reader is coming from and what they already want, then make the next step obvious.
