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Grow & market

Growth fundamentals & metrics

Measure what matters, grow what compounds.

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What growth metrics should I actually track as an early-stage startup? Track one North Star metric that captures real customer value (weekly active users, orders shipped, revenue retained) plus the inputs that move it.... Beginner 3 resources → How do I know if I have product-market fit before I try to grow? Run the Sean Ellis survey: if 40% or more of users would be 'very disappointed' without your product, you likely have fit worth scaling. Below that... Beginner 2 resources → How do I set up basic product analytics as a solo technical founder without drowning in dashboards? Instrument exactly one activation event, one core value event, and retention, then stop. Most founders install five tools and track fifty events, t... Beginner 3 resources → What early growth mistakes should a first-time non-technical founder avoid when reading their metrics? The three that catch most people: celebrating cumulative totals (signups only ever go up, so they tell you nothing), averaging across cohorts so a ... Beginner 3 resources →
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