Growth & Marketing
Growth fundamentals & metrics
Measure what matters, grow what compounds.
What growth metrics should I actually track as an early-stage startup?
Track one North Star metric that captures real customer value (weekly active users, orders shipped, revenue retained) plus the inputs that move it....
How do I know if I have product-market fit before I try to grow?
Run the Sean Ellis survey: if 40% or more of users would be 'very disappointed' without your product, you likely have fit worth scaling. Below that...