Growth fundamentals & metrics

Measure what matters, grow what compounds.

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What growth metrics should I actually track as an early-stage startup? Track one North Star metric that captures real customer value (weekly active users, orders shipped, revenue retained) plus the inputs that move it.... Beginner 3 resources → How do I know if I have product-market fit before I try to grow? Run the Sean Ellis survey: if 40% or more of users would be 'very disappointed' without your product, you likely have fit worth scaling. Below that... Beginner 2 resources → What is a growth loop and why is it better than a funnel? A funnel pushes users in one direction and dies at the bottom; a growth loop is a self-reinforcing system where the output of one user (content, re... Intermediate 2 resources → How should I set up a simple growth model or dashboard? Model growth as an equation: new + resurrected users minus churned, broken down by your two or three real acquisition channels. Build it in a sprea... Intermediate 3 resources → How do I calculate my North Star metric when I have both free and paid users? Pick the one number that best proxies for delivered value, not revenue and not signups. For a mixed model it is usually an engagement or usage even... Intermediate 3 resources → How do I measure activation, and where should the activation moment actually sit in my onboarding? Activation is the point where a new user first experiences the core value, and you find it by comparing what retained users did in their first sess... Intermediate 3 resources → How do I define and track weekly active users in a way that is honest for a low-frequency product? WAU only makes sense if your product is genuinely meant to be used weekly, so for something people naturally touch monthly or per project, forcing ... Intermediate 3 resources →

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