Customers & Research
Defining your ideal customer
Know exactly who you're for (and who you're not).
Who's asking
Everyone
Aspiring Founder
Idea-Stage Founder
Builder
Launcher
Grower
Indie Hacker
Technical Solo Founder
Non-Technical Founder
Domain Expert
Women Founder
Corporate Switcher
Repeat Founder
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How specific should my ideal customer be for a consumer app versus a B2B tool?
For B2B you can and should get specific by role, company size, and trigger event because a handful of accounts can matter, while consumer needs a s...
Is it a red flag if my ideal customer is someone exactly like me?
Building for yourself is a legitimate advantage because you understand the pain deeply and can move fast, and plenty of good products started this ...