Customers & Research

Defining your ideal customer

Know exactly who you're for (and who you're not).

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How specific should my ideal customer be for a consumer app versus a B2B tool? For B2B you can and should get specific by role, company size, and trigger event because a handful of accounts can matter, while consumer needs a s... Beginner 3 resources → Is it a red flag if my ideal customer is someone exactly like me? Building for yourself is a legitimate advantage because you understand the pain deeply and can move fast, and plenty of good products started this ... Beginner 3 resources →