Understand your customers
Defining your ideal customer
Know exactly who you're for (and who you're not).
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What is an ideal customer profile and how do I define mine?
An ICP is a precise description of the customer who gets the most value from you and gives you the most back, by firmographics, situation, and the ...
How specific should my ideal customer be for a consumer app versus a B2B tool?
For B2B you can and should get specific by role, company size, and trigger event because a handful of accounts can matter, while consumer needs a s...
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