Customers & Research

Defining your ideal customer

Know exactly who you're for (and who you're not).

Level All Beginner Intermediate
Who's asking Everyone Idea-Stage Founder Builder Launcher Grower Technical Solo Founder Non-Technical Founder
How specific should my target customer be when I'm just starting? Absurdly specific, a single, describable type of person or company in a single situation. 'Small B2B SaaS founders in India doing their first cold ... Beginner 3 resources →