First Customers (GTM)

Launching (again and again)

A launch is a tactic you repeat, not an event.

Level All Beginner Intermediate
Who's asking Everyone Aspiring Founder Builder Launcher Grower Indie Hacker Technical Solo Founder Non-Technical Founder Repeat Founder
When is my product 'ready' to launch? Sooner than you think, a launch is not one perfect moment, it's something you'll do again and again. Ship as soon as it solves one real problem for... Beginner 2 resources → My launch flopped and nobody cared, did I mess it up? Probably not, and definitely not fatally. Most first launches get ignored, that's normal, which is exactly why you should treat launching as a repe... Beginner 2 resources →