Get your first customers
Launching (again and again)
A launch is a tactic you repeat, not an event.
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What does a 'soft launch' actually look like, and is it just a cop-out for being scared to ship?
A soft launch is putting the product in front of a small, warm group before you make noise, so you catch the obvious breakage and get real reaction...
I keep tweaking the landing page instead of launching. How do I tell polishing from procrastinating?
If the change you're making wouldn't change whether a stranger understands what you sell and clicks, it's procrastination dressed as craft. Ship wh...
I'm a solo non-technical founder with no audience. How do I launch when I have zero followers to post to?
With no audience, your launch is one-to-one before it's one-to-many: personally message every relevant person you know and ask for a look or an int...
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