We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 13 cities confirmed, 676 founders registered. Any city that reaches 20 interested founders is on too. See your city
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Launching (again and again)

A launch is a tactic you repeat, not an event.

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How do I actually launch on Product Hunt and not embarrass myself? Read Product Hunt's own official launch guide first, it kills the common myths. Prepare weeks ahead: line up your assets, warm up an audience, laun... Intermediate 15 resources → What does a 'soft launch' actually look like, and is it just a cop-out for being scared to ship? A soft launch is putting the product in front of a small, warm group before you make noise, so you catch the obvious breakage and get real reaction... Beginner 20 resources → I keep tweaking the landing page instead of launching. How do I tell polishing from procrastinating? If the change you're making wouldn't change whether a stranger understands what you sell and clicks, it's procrastination dressed as craft. Ship wh... Beginner 20 resources → I'm a solo non-technical founder with no audience. How do I launch when I have zero followers to post to? With no audience, your launch is one-to-one before it's one-to-many: personally message every relevant person you know and ask for a look or an int... Beginner 19 resources →
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