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Launching (again and again)

A launch is a tactic you repeat, not an event.

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Who's asking Everyone Aspiring Founder Builder Launcher Grower Indie Hacker Technical Solo Founder Non-Technical Founder Anywhere Founder Repeat Founder

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How often should I be launching, is once a quarter too much? There's almost no such thing as too often. Every meaningful feature, integration, milestone, case study, or new segment is an excuse to relaunch. T... Intermediate 16 resources → My first launch went okay but the second felt embarrassing, like 'why are they back again already?' Is relaunch fatigue real? Nobody is tracking your launch cadence the way you are, so the fatigue is almost entirely in your own head. The fix is to change the reason for the... Intermediate 18 resources → My co-founder wants a big coordinated launch, I want to just ship quietly and iterate. Who's right? You're arguing about two different bets: a big launch buys a concentrated spike of attention you can only spend once, while quiet iteration buys le... Intermediate 19 resources →
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