First Customers (GTM)
Launching (again and again)
A launch is a tactic you repeat, not an event.
My launch flopped and nobody cared, did I mess it up?
Probably not, and definitely not fatally. Most first launches get ignored, that's normal, which is exactly why you should treat launching as a repe...
How often should I be launching, is once a quarter too much?
There's almost no such thing as too often. Every meaningful feature, integration, milestone, case study, or new segment is an excuse to relaunch. T...