Get your first customers
Launching (again and again)
A launch is a tactic you repeat, not an event.
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My launch flopped and nobody cared, did I mess it up?
Probably not, and definitely not fatally. Most first launches get ignored, that's normal, which is exactly why you should treat launching as a repe...
How often should I be launching, is once a quarter too much?
There's almost no such thing as too often. Every meaningful feature, integration, milestone, case study, or new segment is an excuse to relaunch. T...
My first launch went okay but the second felt embarrassing, like 'why are they back again already?' Is relaunch fatigue real?
Nobody is tracking your launch cadence the way you are, so the fatigue is almost entirely in your own head. The fix is to change the reason for the...
My co-founder wants a big coordinated launch, I want to just ship quietly and iterate. Who's right?
You're arguing about two different bets: a big launch buys a concentrated spike of attention you can only spend once, while quiet iteration buys le...
Every launch I ask friends to upvote and share. Is leaning on my network for each launch going to burn it out?
Your network isn't an infinite well, and asking the same fifty people to boost every launch trains them to ignore you, so spend that goodwill delib...
How do I actually measure whether a launch worked, beyond the vanity upvotes and traffic spike?
Traffic and upvotes tell you almost nothing; the questions that matter are how many people did the one action you care about (signed up, paid, repl...
I relaunched a product that failed the first time. How do I frame it so it doesn't look like I'm just recycling a flop?
Don't hide the first attempt, name it: say plainly what didn't work, what you learned, and what's genuinely different now, because founders and buy...
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