Brand, web & content
Naming your startup & domains
A name you can spell, say, and own.
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How do I check if a name is legally free to use in India (trademark)?
Before you fall in love with a name, do a quick free knockout search on the Indian trademark registry (IP India public search) in your class, plus ...
Should my startup name describe what we do or be an abstract word I give meaning to later?
Descriptive names help early when nobody knows you (a customer instantly gets "Instamojo" or "BookMyShow"), but they box you in when you expand and...
My perfect .com is taken but the owner wants a huge price. What are my real options?
You have four honest paths: negotiate quietly through a broker (owners often settle far below the asking sticker), tweak the name (add a prefix, a ...
What are the most common naming mistakes that hurt early startups?
The usual traps: names nobody can spell after hearing them, clever misspellings that leak traffic to competitors, names too close to a bigger playe...
Should I register a company, buy the domain, or lock the trademark first?
Practically, grab the domain and the key social handles the moment you've shortlisted a name, because they vanish fastest and cost the least. Compa...
Will my English startup name work for customers across India who speak different languages?
If you're selling beyond metro English-first users, say the name aloud to Hindi, Tamil, Telugu, Bengali, and Marathi speakers and check it doesn't ...
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