Brand, web & content

Naming your startup & domains

A name you can spell, say, and own.

All Beginner Intermediate Advanced

Everyone Aspiring Founder Idea-Stage Founder Builder Launcher Grower Student Founder Indie Hacker Non-Technical Founder Domain Expert Anywhere Founder Repeat Founder

Showing 6 of 18 questions. Clear filters

How do I check if a name is legally free to use in India (trademark)? Before you fall in love with a name, do a quick free knockout search on the Indian trademark registry (IP India public search) in your class, plus ... Intermediate 2 resources → Should my startup name describe what we do or be an abstract word I give meaning to later? Descriptive names help early when nobody knows you (a customer instantly gets "Instamojo" or "BookMyShow"), but they box you in when you expand and... Intermediate 3 resources → My perfect .com is taken but the owner wants a huge price. What are my real options? You have four honest paths: negotiate quietly through a broker (owners often settle far below the asking sticker), tweak the name (add a prefix, a ... Intermediate 3 resources → What are the most common naming mistakes that hurt early startups? The usual traps: names nobody can spell after hearing them, clever misspellings that leak traffic to competitors, names too close to a bigger playe... Intermediate 3 resources → Should I register a company, buy the domain, or lock the trademark first? Practically, grab the domain and the key social handles the moment you've shortlisted a name, because they vanish fastest and cost the least. Compa... Intermediate 3 resources → Will my English startup name work for customers across India who speak different languages? If you're selling beyond metro English-first users, say the name aloud to Hindi, Tamil, Telugu, Bengali, and Marathi speakers and check it doesn't ... Intermediate 3 resources →

eChai Partner Brands The partnership →