Brand, web & content

Naming your startup & domains

A name you can spell, say, and own.

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How do I come up with a good name for my startup? Pick a name you can spell out loud once and have someone type correctly. Short, easy to say, and not a clever misspelling beats 'meaningful but con... Beginner 3 resources → Do I really need a .com domain, or is .io / .co / .in fine? For a serious brand, fight for the .com, it's still the default people type and trust. If the exact .com is taken or absurdly expensive, a modified... Beginner 2 resources → What kinds of startup names exist and which type should I pick? Names fall into buckets: descriptive (Dropbox), invented (Kodak), and evocative (Amazon). Descriptive is easiest to understand but hardest to trade... Beginner 2 resources → How do I check if a name is legally free to use in India (trademark)? Before you fall in love with a name, do a quick free knockout search on the Indian trademark registry (IP India public search) in your class, plus ... Intermediate 2 resources → Should I buy a premium domain or just use a cheaper workaround? At pre-revenue, don't drop lakhs on a premium domain, a clean workaround domain (tryX, getX, X-hq) costs a few hundred rupees and you can upgrade l... Beginner 2 resources → Should my startup name describe what we do or be an abstract word I give meaning to later? Descriptive names help early when nobody knows you (a customer instantly gets "Instamojo" or "BookMyShow"), but they box you in when you expand and... Intermediate 3 resources → My perfect .com is taken but the owner wants a huge price. What are my real options? You have four honest paths: negotiate quietly through a broker (owners often settle far below the asking sticker), tweak the name (add a prefix, a ... Intermediate 3 resources → What are the most common naming mistakes that hurt early startups? The usual traps: names nobody can spell after hearing them, clever misspellings that leak traffic to competitors, names too close to a bigger playe... Intermediate 3 resources → Should I register a company, buy the domain, or lock the trademark first? Practically, grab the domain and the key social handles the moment you've shortlisted a name, because they vanish fastest and cost the least. Compa... Intermediate 3 resources → Does my startup name matter for SEO, or is that overrated? A name with your category word in it ("CarDekho", "Housing") gives a small early SEO nudge and instant clarity, but it's a weak long-term moat and ... Advanced 3 resources → Will my English startup name work for customers across India who speak different languages? If you're selling beyond metro English-first users, say the name aloud to Hindi, Tamil, Telugu, Bengali, and Marathi speakers and check it doesn't ... Intermediate 3 resources → Should I name my product the same as my company, or keep them separate? As an early founder with one product, keep them the same: it concentrates all your recognition in one word and saves you managing two brands with a... Advanced 3 resources → How do I brief a designer or an AI tool to generate name ideas that don't all sound the same? Give constraints, not vibes: state what you do in one line, name three brands whose feel you admire and three you'd never want to sound like, list ... Advanced 3 resources →

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