Brand, Web & Presence
Naming your startup & domains
A name you can spell, say, and own.
How do I come up with a good name for my startup?
Pick a name you can spell out loud once and have someone type correctly. Short, easy to say, and not a clever misspelling beats 'meaningful but con...
Do I really need a .com domain, or is .io / .co / .in fine?
For a serious brand, fight for the .com, it's still the default people type and trust. If the exact .com is taken or absurdly expensive, a modified...
What kinds of startup names exist and which type should I pick?
Names fall into buckets: descriptive (Dropbox), invented (Kodak), and evocative (Amazon). Descriptive is easiest to understand but hardest to trade...
How do I check if a name is legally free to use in India (trademark)?
Before you fall in love with a name, do a quick free knockout search on the Indian trademark registry (IP India public search) in your class, plus ...
Should I buy a premium domain or just use a cheaper workaround?
At pre-revenue, don't drop lakhs on a premium domain, a clean workaround domain (tryX, getX, X-hq) costs a few hundred rupees and you can upgrade l...