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Grow & market

Paid acquisition basics

Buy customers profitably, or don't buy them.

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Should I even be running paid ads at this stage? Only if you already have retention and a clear sense of what a customer is worth; otherwise you're paying to fill a leaky bucket. Most early startu... Beginner 2 resources → What makes a paid ad actually convert? The creative does 80% of the work, not the targeting: a scroll-stopping hook, one clear promise, and a landing page that keeps the exact promise th... Beginner 2 resources → How do I calculate my target CAC before I've made a single sale? Work backwards from your gross margin per customer and how many months you're willing to wait to earn it back. A common starting rule: keep custome... Beginner 3 resources → What are the classic first-campaign mistakes that quietly waste my whole test budget? The usual money-burners: killing ads before they have enough data, changing three things at once so you learn nothing, tracking nothing so you can'... Beginner 3 resources →
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