Build in India

The India-specific playbook: schemes, government, enterprise, and the local market.

5 steps, 106 questions, laid out in the order you'll hit them

Each step is a topic with the real questions founders ask; open whichever one you're stuck on for the answer and the resources on it.

1. 1
   Grants & non-dilutive funding

   Free money: schemes, grants, and competitions.

   What exactly is non-dilutive funding, and why should an early founder chase it before raising VC? 2 → What is DPIIT / Startup India recognition, and what do I actually get from it? 2 → How do I apply to the Startup India Seed Fund Scheme (SISFS), and how much can I get? 2 → What government schemes and grants can an early Indian startup actually get? 3 → What startup grants and competitions can a student in India apply to? 3 → All 21 questions in Grants & non-dilutive funding →
2. 2
   Incubators, accelerators & competitions

   Get in, get funded, get connected.

   Should I join an incubator or an accelerator, and which one? 3 → My college has an E-Cell and an incubator, how do I actually use them? 2 → Which incubators and accelerators give grant money, not just space and mentorship? 4 → How do I get into YC or a top accelerator, what do they actually look for? 3 → Is the equity an accelerator takes worth it? 3 → All 21 questions in Incubators, accelerators & competitions →
3. 3
   Selling to government

   GeM, tenders, and the public-sector playbook.

   How do I actually sell to the government, where do I find the buyers? 3 → What is GeM and how do I get my product listed on it? 2 → How do government tenders and procurement actually work for a tiny startup? 3 → Do I need certifications or empanelment to sell to a ministry? 2 → I'm a DPIIT-recognised startup, what procurement relaxations do I actually get? 3 → All 21 questions in Selling to government →
4. 4
   Selling to enterprises (B2B)

   Land your first big logo.

   How do I land my first enterprise customer when nobody has heard of us? 3 → How long is a B2B sales cycle and how do I not run out of money waiting? 3 → Who do I actually sell to inside a big company, and how do I find the decision-maker? 3 → They want a free pilot, should I do it? 3 → Should I use design partners, and how do I structure the deal? 3 → All 21 questions in Selling to enterprises (B2B) →
5. 5
   IP, licenses & regulatory

   Protect your idea, stay legal to sell.

   How do I protect my idea when I have to share it to get it built? 3 → Can I protect my idea with a patent or an NDA before I launch? 3 → When is an NDA actually worth it, and when is it just theatre? 2 → Trademark vs patent vs copyright, which one do I actually need? 3 → How do I check if my brand name is free, and how do I trademark it in India? 2 → All 22 questions in IP, licenses & regulatory →