Price and package your product

Charge for value, package it right, and check the numbers work.

3 steps, 54 questions, laid out in the order you'll hit them

Each step is a topic with the real questions founders ask; open whichever one you're stuck on for the answer and the resources on it.

1. 1
   Pricing & packaging

   Charge money. Charge more. Here's how.

   How do I decide how much to charge for my product? 3 → What is a value metric and why does it matter for pricing? 2 → How many pricing tiers should I have and how should I package them? 3 → Am I charging too little for my product? 3 → How do I raise prices without losing my existing customers? 3 → All 18 questions in Pricing & packaging →
2. 2
   Business models explained

   How the money actually flows.

   What business model should I choose for my startup? 3 → What's the difference between SaaS, marketplace, and transactional business models? 3 → How do I make money from a free product or freemium model? 3 → How does a marketplace actually make money and solve the chicken-and-egg problem? 3 → Should I sell to businesses (B2B) or consumers (B2C)? 2 → All 18 questions in Business models explained →
3. 3
   Unit economics & modeling

   Know what a customer costs and earns.

   What are unit economics and why do they matter? 3 → How do I calculate CAC (customer acquisition cost) and LTV? 3 → What is a good LTV to CAC ratio? 3 → What metrics should I actually track as an early-stage SaaS founder? 3 → How do I build a simple financial model or revenue projection? 3 → All 18 questions in Unit economics & modeling →