Raise your first round

Understand the game before you pitch: whether to raise, from whom, and on what terms.

5 steps, 92 questions, laid out in the order you'll hit them

Each step is a topic with the real questions founders ask; open whichever one you're stuck on for the answer and the resources on it.

1. 1
   Should you raise? VC vs bootstrap

   Raise only if the fuel buys escape velocity.

   Should I raise venture capital or bootstrap my startup? 3 → What kind of businesses are actually a good fit for venture capital? 3 → What do I give up when I take VC money? 3 → Is my startup 'default alive' or 'default dead'? 2 → Can I build a big, profitable company without ever raising money? 2 → All 18 questions in Should you raise? VC vs bootstrap →
2. 2
   Angel & seed fundraising

   Get your first believers to write cheques.

   How does seed fundraising actually work, step by step? 3 → How much money should I raise at seed, and how much equity do I give up? 3 → How do I find and get intros to angel investors and seed funds? 3 → How do I create momentum and FOMO so investors commit instead of stalling? 3 → How is raising a seed round in India different from the US? 3 → All 18 questions in Angel & seed fundraising →
3. 3
   Pitch deck & storytelling

   Ten slides that make investors lean in.

   What slides should my pitch deck have, and in what order? 3 → How do I tell a compelling story instead of just listing features? 3 → What actually happens inside a VC partner meeting when I pitch? 3 → What are the most common mistakes that kill a pitch deck? 3 → How long should my deck be, and what goes in the appendix? 2 → All 17 questions in Pitch deck & storytelling →
4. 4
   Valuation, SAFEs & term sheets

   Understand the paper before you sign it.

   What is a SAFE and how does it actually work? 3 → What's the difference between a valuation cap and a discount on a SAFE? 3 → How is my startup's valuation actually decided at the early stage? 3 → What do the key terms in a term sheet actually mean? 3 → How do SAFEs and term sheets differ in India versus the US? 3 → All 18 questions in Valuation, SAFEs & term sheets →
5. 5
   Grants & non-dilutive funding

   Free money: schemes, grants, and competitions.

   What exactly is non-dilutive funding, and why should an early founder chase it before raising VC? 2 → What is DPIIT / Startup India recognition, and what do I actually get from it? 2 → How do I apply to the Startup India Seed Fund Scheme (SISFS), and how much can I get? 2 → What government schemes and grants can an early Indian startup actually get? 3 → What startup grants and competitions can a student in India apply to? 3 → All 21 questions in Grants & non-dilutive funding →