Set up the company right

Incorporate, split equity, protect your IP, and make your first hires.

4 steps, 76 questions, laid out in the order you'll hit them

Each step is a topic with the real questions founders ask; open whichever one you're stuck on for the answer and the resources on it.

1. 1
   Incorporation & legal setup

   Set up the entity right (US & India).

   When should I actually incorporate my startup? 3 → Should I incorporate as a Delaware C-corp or an Indian Pvt Ltd? 3 → How do I incorporate a Delaware C-corp as a non-US or first-time founder? 2 → How do I register a Private Limited Company in India? 2 → What is DPIIT / Startup India recognition and is it worth getting? 2 → All 18 questions in Incorporation & legal setup →
2. 2
   Co-founder agreements & equity

   Split fairly, vest always, write it down.

   How should co-founders split equity fairly? 3 → What is vesting and why do I need a vesting schedule? 3 → Should I use a dynamic equity split like Slicing Pie instead of fixed percentages? 3 → What must go into a co-founder / founders' agreement in India? 3 → How much equity should I set aside for an ESOP pool for employees? 3 → All 18 questions in Co-founder agreements & equity →
3. 3
   IP, licenses & regulatory

   Protect your idea, stay legal to sell.

   How do I protect my idea when I have to share it to get it built? 3 → Can I protect my idea with a patent or an NDA before I launch? 3 → When is an NDA actually worth it, and when is it just theatre? 2 → Trademark vs patent vs copyright, which one do I actually need? 3 → How do I check if my brand name is free, and how do I trademark it in India? 2 → All 22 questions in IP, licenses & regulatory →
4. 4
   Hiring your first employees

   Your first ten hires are your culture.

   When should I make my first hire? 2 → How do I hire my first engineer when nobody's heard of my startup? 2 → What kind of people should my first ten hires be? 3 → Should I hire full-time employees, contractors, or an agency first? 2 → How do I compensate early employees with salary and equity in India? 3 → All 18 questions in Hiring your first employees →