We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 13 cities confirmed, 698 founders registered. Any city that reaches 20 interested founders is on too. See your city
Grow & market

Social media & personal brand

Build an audience before you need one.

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Which platform should I focus on to build an audience? Pick the one platform where your customers and peers already hang out and go deep, rather than spreading thin everywhere. For B2B and founders that... Beginner 2 resources → What should I actually post if I'm not a natural writer? Document, don't create: share what you're learning, building, and getting wrong in real time. Specific stories and hard-won lessons outperform gene... Beginner 2 resources → What are the biggest mistakes founders make when they first start posting on LinkedIn? The classic ones: posting resume-speak instead of talking like a human, chasing engagement bait that attracts strangers who'll never buy, deleting ... Beginner 3 resources → Do I need to be on Instagram and YouTube too, or can I win on just one platform? Win one platform first: spreading thin across four means being invisible on all of them, and your first thousand real followers matter more than a ... Beginner 3 resources →
eChai Partner Brands The partnership →