Growth & Marketing
Social media & personal brand
Build an audience before you need one.
Why should I build a personal brand as a founder?
An audience you build before you need it is the cheapest distribution you'll ever have: launches, hiring, and fundraising all get easier when peopl...
Which platform should I focus on to build an audience?
Pick the one platform where your customers and peers already hang out and go deep, rather than spreading thin everywhere. For B2B and founders that...
What should I actually post if I'm not a natural writer?
Document, don't create: share what you're learning, building, and getting wrong in real time. Specific stories and hard-won lessons outperform gene...
How do I turn an audience into actual customers or signups?
Grow the audience with free, genuinely useful content, then convert with a single clear next step, usually an email newsletter you own rather than ...