We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 13 cities confirmed, 698 founders registered. Any city that reaches 20 interested founders is on too. See your city
Grow & market

Social media & personal brand

Build an audience before you need one.

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How do I turn an audience into actual customers or signups? Grow the audience with free, genuinely useful content, then convert with a single clear next step, usually an email newsletter you own rather than ... Intermediate 2 resources → How do I handle it when a post gets a wave of negative comments or trolls? Separate signal from noise: a real critique with a point deserves a calm, curious reply, while a bad-faith troll deserves nothing, because arguing ... Advanced 3 resources → How do I know if my content is actually working, or if I'm just posting into the void? Vanity metrics like likes lie, so track the ones tied to your goal: profile visits, DMs from the right people, newsletter or waitlist signups, and ... Advanced 3 resources → How do I move followers off social platforms and onto something I actually own, like an email list? Your follower count is rented, and any platform can throttle your reach or shut your account overnight, so the goal is to convert audience into an ... Advanced 3 resources →
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