Article · ~6 min read

Content design: Actionable language

Shopify · Shopify Polaris Free Beginner

Shopify's design system spells out how to phrase actions for merchants running a business, which is close to what many founders are building. It pushes you to lead with a verb and cut every word that does not help someone act. Practical rules from a product used by millions of sellers.

  • Start action labels with a verb
  • Cut words that do not help the user decide or act
  • Write like a helpful person, not a formal notice
Open on polaris-react.shopify.com ↗

The question it answers

  1. How do I write clear button and error messages so users know exactly what to do next?

Read with it

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