Video · 6 minutes
Five User Interview Mistakes to Avoid (in 5 Minutes)
Therese Fessenden · Nielsen Norman Group Free Beginner
A short, plain spoken walkthrough of the same mistakes in action, useful if watching an example lands faster for you than reading a checklist. Watch it right before your first few interviews so the mistakes are fresh in your mind.
- Leading questions and asking for opinions instead of stories are named as core mistakes
- Talking too much is its own separate mistake, independent of what you actually ask
- Small facilitation habits compound across the length of a whole interview
