Article · 5 min read

Hick's Law

Jon Yablonski · Laws of UX Free Beginner

The rule behind trimming your onboarding, your pricing tiers, and your menus. More choices mean slower decisions, so this card shows you where to cut and where to group. Useful the next time a screen feels heavy and you cannot say why.

  • Decision time grows with the number of options
  • Group and chunk choices instead of listing them flat
  • Hide advanced options until a user actually needs them
Open on lawsofux.com ↗

The question it answers

  1. What are the psychology 'laws' behind good UX?

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