Article · 10 min read

Psychology for UX: Study Guide

Tanner Kohler · Nielsen Norman Group Free Intermediate

A curated map of the psychology that underpins these laws, with links to go deeper on each. Rather than one principle, it connects memory, attention, decision making, and mental models into a coherent picture. Use it as a syllabus once the single law cards leave you wanting the why.

  • Organizes the core psychology behind UX in one place
  • Links out to focused pieces on each concept
  • A structured path beyond isolated law cards

The question it answers

  1. What are the psychology 'laws' behind good UX?

Read with it

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  2. The foundational text on human-centered design that every product person should read once. It rewires how you see every... jnd.org / Basic Books Book · ~350 pages The Design of Everyday Things Don Norman
  3. A crisp, visual reference of the psychology principles behind good UX, perfect for a founder who wants the 'why' without a... lawsofux.com Article · reference site Laws of UX Jon Yablonski
  4. This is the one principle that answers your worry head on: users spend most of their time on other apps, so they expect yours... Laws of UX Essay · 5 min read Jakob's Law Jon Yablonski (principle by Jakob Nielsen)
  5. A two minute explanation of one of the most practical rules for founders: users spend nearly all their time on other apps, so... Nielsen Norman Group Video · 2 min Jakob's Law of Internet User Experience (video) Jakob Nielsen
  6. Users judge attractive products as more usable, which is why polish matters and also why it can hide real problems. As a... Nielsen Norman Group Article · 8 min read The Aesthetic-Usability Effect Kate Moran
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