Article · ~8 min read

UX writing is on the rise in India

Sidika Sehgal · UX Content Collective Free Beginner India

Written by an India-based UX writer, this piece is a useful reality check on why product copy still gets ignored at many Indian startups and why that is starting to change. It helps you make the internal case for spending time on buttons and errors when the team thinks copy is an afterthought. Read it for the context and the argument, then apply the craft resources above.

  • Most early startups skip UX writing, which is a cheap edge to claim
  • Clear product copy matters more, not less, across mixed literacy and languages
  • Owning the words is a founder-level responsibility early on
Open on uxcontent.com ↗

The question it answers

  1. How do I write clear button and error messages so users know exactly what to do next?

Read with it

  1. This is the book most working UX writers point to when they need a system, not just tips, for the exact text on buttons,... O'Reilly Media Book Strategic Writing for UX (2nd Edition) Torrey Podmajersky
  2. Nielsen Norman Group is the closest thing to a standard reference in usability, and this piece is a clean, specific checklist... Nielsen Norman Group Article Error-Message Guidelines Tim Neusesser and Evan Sunwall (Nielsen Norman Group)
  3. This is the reference everyone quietly copies when they first try to write down their brand voice, and it is public, free, and... Mailchimp Content Style Guide Article Voice and Tone, Mailchimp Content Style Guide Mailchimp
  4. If you are a founder or designer writing your own product copy without a UX writer on the team, this is the most practical... Smashing Magazine Article · About a 20 minute read How To Improve Your Microcopy: UX Writing Tips For Non-UX Writers Irina Silyanova
  5. Concrete rules for writing the words on your buttons and menus so nobody has to decode them. It covers using a verb plus a noun... Nielsen Norman Group Article · ~9 min read UI Copy: UX Guidelines for Command Names and Keyboard Shortcuts Anna Kaley
  6. This is the single most practical book written entirely about the tiny words in your product (buttons, error messages, empty... microcopybook.com (Nemala) Book · ~350 pages Microcopy: The Complete Guide Kinneret Yifrah
eChai Partner Brands The partnership →