Money, Pricing & Model
Startup finance & accounting
Keep the books, watch the runway.
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How should I split equity and think about founder salaries when neither of us has money and we don't want a fight later?
Equal splits feel fair on day one and cause the most disputes by year two, so split based on honest contribution, risk, and who's full-time, and pu...
What financial records do investors actually ask for in due diligence, and how do I avoid a scramble when a term sheet appears?
Diligence surprises kill deals or shave your valuation, and they're almost always self-inflicted: messy cap tables, missing board resolutions, unfi...
How do I handle money and invoicing when my customers are abroad but my company is registered in India?
Cross-border revenue adds FEMA rules, foreign inward remittance certificates (FIRC), export-of-services GST treatment, and currency conversion into...
Do I need to understand accrual accounting and things like deferred revenue, or is cash-basis enough for a SaaS just starting out?
Cash-basis is simpler and fine for very early days, but the moment you sell annual SaaS plans, cash-basis lies to you: a year of prepaid revenue lo...