Money, pricing & model
Startup finance & accounting
Keep the books, watch the runway.
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What taxes and compliance do I need to handle as an Indian startup?
At minimum: register the entity correctly, get GST registration once you cross the threshold, deduct and deposit TDS, and file income tax and ROC r...
How much of my own savings is it actually sane to put into my startup before I raise or make revenue?
There's no universal number, but a good rule is: never bet money you'd need for rent, dependents, or an emergency inside 12 months. Founders romant...
How do I price my product so I'm actually making money and not accidentally selling below cost?
Most early founders price off gut or competitor screenshots and never compute their true unit economics, so they scale a loss. Start by knowing you...
What are the most expensive accounting and finance mistakes early founders make that only show up a year later?
The classics: commingling personal and business money, missing GST or TDS deadlines, treating GST collected as your own cash, undocumented cofounde...
Should I hire a full-time finance person, keep using a CA firm, or handle books myself, and at what stage does each make sense?
For most early startups the answer is: do the day-to-day yourself or with a bookkeeper, outsource statutory work to a good CA firm, and only hire a...
How do I build a simple financial model for a pitch deck without pretending I can predict revenue three years out?
Investors know your five-year forecast is fiction; what they're really testing is whether you understand your own drivers, so build the model botto...
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