Which logo maker is best, including free and AI ones?
Canva's free logo maker, for most founders who need a decent logo this week, with one catch: Canva's licence bars using its stock graphics as part of a trade mark, so if you will register the logo, set your name in a font and add simple shapes you draw yourself. Shopify's free AI logo maker drafts options from your brand name with no fee and lets you adjust one by describing the change. Brandmark lets you generate logos free and then pay once, with full copyright and no monthly charge. ChatGPT Images and Ideogram are good for exploring directions, but redraw the one you pick as a clean vector in Figma or Affinity, both free, so it stays sharp at every size. Before you print anything, search the name on IP India's public trademark search. Rule: a clean wordmark in a good font beats a generic symbol; make it yourself free and pay a designer once customers are paying you.
This is the fastest way for a founder to see that a clean logo is buildable by hand, not something you have to buy. It walks through Figma from a blank canvas, so you follow along and end up with an actual file, not just theory. Treat it as a starting point: get one credible mark done, then refine it later.
Canva's licence for its stock content. Among the things it prohibits is using any of the content as part of a trade mark, design mark, trade name or business name, with fonts excepted.
Figma's plans: the free Starter plan with unlimited drafts and 150 AI credits a day (up to 500 a month), then Professional at $16 a month for a full seat, $12 for a Dev seat and $3 for a Collab seat.
Affinity, the professional design, photo-editing and page-layout app now owned by Canva, is free for individuals. It is the free alternative to Illustrator, Photoshop and InDesign for print and vector work.
The free, official first step before you commit to any brand name, logo, or domain. Ten minutes here can save you a rebrand, it tells you whether your name is already registered or applied-for in your class, which is exactly the check most founders skip.