Pick your tools

Which logo maker is best, including free and AI ones?

Canva's free logo maker, for most founders who need a decent logo this week, with one catch: Canva's licence bars using its stock graphics as part of a trade mark, so if you will register the logo, set your name in a font and add simple shapes you draw yourself. Shopify's free AI logo maker drafts options from your brand name with no fee and lets you adjust one by describing the change. Brandmark lets you generate logos free and then pay once, with full copyright and no monthly charge. ChatGPT Images and Ideogram are good for exploring directions, but redraw the one you pick as a clean vector in Figma or Affinity, both free, so it stays sharp at every size. Before you print anything, search the name on IP India's public trademark search. Rule: a clean wordmark in a good font beats a generic symbol; make it yourself free and pay a designer once customers are paying you.

Part of Logo design on eChai Explore.

Go deeper

9 resources, 9 link-checked.

▶️ Video
✓ Link checked Free Beginner

This is the fastest way for a founder to see that a clean logo is buildable by hand, not something you have to buy. It walks through Figma from a blank canvas, so you follow along and end up with an actual file, not just theory. Treat it as a starting point: get one credible mark done, then refine it later.

Figma Logo Design Tutorial for Beginners (Step-by-Step)

On YouTube by TEDKSTUDIO Short tutorial (under 20 minutes)

  • You can build a usable logo yourself in one sitting, no design degree needed.
  • The work is mostly picking a decent typeface and spacing it well, not drawing.
  • You end with a real, exportable file you own outright, not a preview locked behind a paywall.
Watch on YouTube youtube.com →
📄 Article
✓ Link checked Free Intermediate

Canva's licence for its stock content. Among the things it prohibits is using any of the content as part of a trade mark, design mark, trade name or business name, with fonts excepted.

Canva Content License Agreement

From canva.com by Canva Legal page

  • A logo built on a Canva stock icon cannot be your registered trademark.
  • Fonts are excepted, so a wordmark you set yourself is safe to register.
Open canva.com →
🛠️ Tool
✓ Link checked Freemium Beginner

Canva's free logo maker: pick a template or start blank, set your name in a font, and download. Fast and free for a first logo.

Free logo maker

From canva.com by Canva Product page

Canva on eChai Explore

  • Start from a font and a simple shape rather than a stock icon.
  • Download a transparent PNG and an SVG for the website and print.
Open canva.com →
🛠️ Tool
✓ Link checked Paid Beginner

An AI logo maker you can try free with no account. You pay once, with no monthly charge, and the purchase includes full copyright and the brand files.

Brandmark

From brandmark.io by Brandmark Web app

Brandmark on eChai Explore

  • Generate as many options as you like before paying anything.
  • Paying once with full copyright suits a logo you want to own outright.
Open brandmark.io →
🛠️ Tool
✓ Link checked Freemium Beginner

Figma's plans: the free Starter plan with unlimited drafts and 150 AI credits a day (up to 500 a month), then Professional at $16 a month for a full seat, $12 for a Dev seat and $3 for a Collab seat.

Figma pricing

From figma.com by Figma Pricing page

Figma on eChai Explore

  • Starter is free and its AI credits are enough to try Figma Make.
  • Give developers a $12 Dev seat and reviewers a $3 Collab seat instead of full seats.
  • Organization ($55 a full seat billed yearly) is for design teams that share libraries.
Open figma.com →
🛠️ Tool
✓ Link checked Free Intermediate

Affinity, the professional design, photo-editing and page-layout app now owned by Canva, is free for individuals. It is the free alternative to Illustrator, Photoshop and InDesign for print and vector work.

Affinity

From affinity.studio by Affinity (Canva) Product page

Affinity on eChai Explore

  • Use it for print-ready files, packaging and vector logos.
  • It is a desktop app, now on iPad too, not a template tool.
Open affinity.studio →
🛠️ Tool
✓ Link checked India Free Intermediate

The free, official first step before you commit to any brand name, logo, or domain. Ten minutes here can save you a rebrand, it tells you whether your name is already registered or applied-for in your class, which is exactly the check most founders skip.

IP India Public Trademark Search

From Government of India (tmrsearch.ipindia.gov.in) by Trade Marks Registry, CGPDTM tool

  • Search existing and pending trademarks by word mark, class, and Vienna code before you launch a brand.
  • Trademark protection is class-specific, check the classes that match what you actually sell.
  • A registered or similar prior mark in your class is a reason to change the name now, not after launch.
  • Includes a newer AI-based search option for finding phonetically and visually similar marks.
Open tmrsearch.ipindia.gov.in →

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