We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 13 cities confirmed, 698 founders registered. Any city that reaches 20 interested founders is on too. See your city
Find & validate your idea

Validating your idea

Get evidence before you write code.

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How do I run a landing-page / 'fake-door' test? Put up a simple page that describes the offer as if it's real, drive a bit of targeted traffic to it, and measure whether people take a costly-to-t... Intermediate 19 resources → When should I pivot vs. persevere? Decide on evidence, on a schedule, not on a bad week. If repeated experiments aren't moving your key learning metric toward fit despite honest iter... Intermediate 19 resources → How do I test whether people will actually pay, not just say they like it? Liking and paying are two different signals, and only one funds a company. The cleanest test is to ask for money before you have a product: take a ... Intermediate 17 resources → How do I validate an idea in an industry I have no background in? Being an outsider is fine, staying an outsider is fatal. Your first job is to buy insider knowledge with time: spend a few weeks doing nothing but ... Intermediate 20 resources → How do I know when I've validated enough to actually start building? Validation is never fully 'done,' but it's enough when you can name a specific person, describe the exact painful moment, and point to evidence the... Intermediate 19 resources →
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