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Starting Up › Validating your idea
Ideas & Opportunity

Validating your idea

Get evidence before you write code.

Level All Beginner Intermediate
Who's asking Everyone Aspiring Founder Idea-Stage Founder Builder Launcher Grower
How do I run a landing-page / 'fake-door' test? Put up a simple page that describes the offer as if it's real, drive a bit of targeted traffic to it, and measure whether people take a costly-to-t... Intermediate 2 resources → When should I pivot vs. persevere? Decide on evidence, on a schedule, not on a bad week. If repeated experiments aren't moving your key learning metric toward fit despite honest iter... Intermediate 3 resources →

Starting Up is one corner of eChai. The founders reading this also meet at events across 25+ cities, show what they're building on Demo Day, and trade books and podcasts worth your time.

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