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Find & validate your idea

Validating your idea

Get evidence before you write code.

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What does 'validating an idea' actually mean? Validation is gathering real-world evidence that a specific group of people has a painful problem AND will change their behaviour (pay, sign up, sw... Beginner 20 resources → How do I know if my idea is any good? Judge it on the problem, not the solution: is it a real, frequent, painful problem for a reachable group of people, and are you unusually well-plac... Beginner 18 resources → How do I validate an idea without building anything? Replace the product with a conversation, a manual service, or a landing page. Interview people about the problem, hand-deliver the outcome yourself... Beginner 18 resources → How do I talk to customers without getting false positives? Never pitch your idea in the interview, it invites polite lies. Ask about their real life and past behaviour: the last time they hit the problem, w... Beginner 20 resources → How many people should I talk to, and how do I find them? Aim for enough that patterns repeat, often 15-30 focused conversations before signal stabilises. Find them by going where the problem lives: your o... Beginner 17 resources → What is an MVP and what's the smallest one I can build? An MVP is the least you can build (or fake) to learn whether your riskiest assumption is true. Often it isn't software at all: a manual service, a ... Beginner 18 resources → How do I run a landing-page / 'fake-door' test? Put up a simple page that describes the offer as if it's real, drive a bit of targeted traffic to it, and measure whether people take a costly-to-t... Intermediate 19 resources → When should I pivot vs. persevere? Decide on evidence, on a schedule, not on a bad week. If repeated experiments aren't moving your key learning metric toward fit despite honest iter... Intermediate 19 resources → How do I test whether people will actually pay, not just say they like it? Liking and paying are two different signals, and only one funds a company. The cleanest test is to ask for money before you have a product: take a ... Intermediate 17 resources → How do I validate an idea in an industry I have no background in? Being an outsider is fine, staying an outsider is fatal. Your first job is to buy insider knowledge with time: spend a few weeks doing nothing but ... Intermediate 20 resources → What is a concierge or Wizard of Oz MVP and when should I use one? A concierge MVP means you deliver the service by hand, personally, for your first few users, while they think it's a product. It's the fastest way ... Beginner 18 resources → How do I validate an idea when I'm building outside the big startup hubs and don't have easy access to target users? You don't need a Bengaluru address, you need ten honest conversations, and those happen anywhere with a phone and a LinkedIn account. Start with th... Beginner 19 resources → How do I run a customer interview without leading them to the answer I want? The whole game is to talk about their past, not your future. Ask what they did last time the problem came up, how much it cost them, and what they ... Beginner 20 resources → Do I even have a real problem, or just a solution I'm attached to? Most failed startups solve a problem nobody was losing sleep over, so pressure-test the pain before anything else. A real problem shows up as peopl... Beginner 19 resources → How do I know when I've validated enough to actually start building? Validation is never fully 'done,' but it's enough when you can name a specific person, describe the exact painful moment, and point to evidence the... Intermediate 19 resources →

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