Startup equity & liquidity

I just took money off the table in a secondary. What should I actually do with it?

The short answer

The whole point of a secondary is to de risk your personal life, so the first move is usually the boring, powerful one: shore up the basics before chasing more upside. That often means setting aside the tax you will owe, building an emergency fund of several months of expenses, clearing high cost debt, and getting proper health and term insurance in place. What is left can go into a simple, diversified portfolio rather than back into more startup risk, since your remaining equity already keeps you very exposed to one illiquid company. Resist the urge to lump it into another founder's round just because it feels small next to your paper stake. This is education, not investment advice, and the right split depends on your goals, so a fee only, SEBI registered advisor can help you build an allocation. Tax rules change, so confirm your liability with a CA.

A curated summary to orient you, not advice. The resources below are the real value.

Go deeper, your way

3 hand-picked resources, 2 India-specific. Pick how you want to dig in.

📖 Book
Paid Beginner

Why we picked it The best reminder that avoiding ruin beats chasing returns, and that wealth is the money you don't spend. The whole founder concentration problem, told as stories.

The Psychology of Money

From The Psychology of Money by Morgan Housel

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