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The Founder Bookshelf

Books founders recommend to each other. Browse by topic or by where you are as you grow, mark what you've read, and add what's next.

5 books on Operations & Scaling for growth & scaling

  1. Hacking Growth cover

    Sean Ellis and Morgan Brown

    Run a fast, data-driven experiment engine to drive breakout growth.

    Ellis and Brown lay out the operating system for growth teams: a rapid, cross-functional experimentation process that pulls together product, marketing, data, and...

  2. High Output Management cover

    Andrew S. Grove

    A manager's output is the output of their whole organization.

    Andy Grove distills the management principles he used to run Intel into a practical operating manual for managers at any level. He frames management around leverage:...

  3. Measure What Matters cover

    John Doerr

    Set audacious goals that actually get done with OKRs.

    Doerr lays out Objectives and Key Results (OKRs), the goal-setting system he carried from Intel into Google and dozens of other organizations. Through first-person...

  4. Permission Marketing cover

    Seth Godin

    Earn attention by asking permission instead of interrupting.

    Godin contrasts traditional interruption marketing with permission marketing, where customers voluntarily opt in to receive relevant, personal messages. He argues that...

  5. Team of Teams cover

    General Stanley McChrystal with Tantum Collins, David Silverman, and Chris Fussell

    Lead a network, not a machine, in a fast world.

    McChrystal recounts how his task force in Iraq defeated a nimble enemy by abandoning rigid command structures for a flexible, networked team of teams. He blends...

Questions, answered

What books do founders recommend?

Founders on the eChai network recommend titles like Hacking Growth, High Output Management, and Measure What Matters. The bookshelf ranks books by how many founders have read them.

Where can I find a startup reading list?

The eChai founder bookshelf is a curated, founder-recommended reading list you can browse by topic (fundraising, product, hiring) and by stage.

How is the bookshelf ordered?

By recommendation: the more founders mark a book read, the higher it ranks. You can also sort by newest or A to Z.

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