The Founder Bookshelf

Books founders recommend to each other. Browse by topic or by where you are as you grow, mark what you've read, and add what's next.

13 books on Startups & Entrepreneurship for growth & scaling

  1. Zero to One cover

    Peter Thiel with Blake Masters

    The best businesses create something new, not copies of what exists.

    Peter Thiel contends that real progress comes from going from zero to one, creating something genuinely new, rather than copying what works (one to n). He argues that...

    1 founder recommend Get the book ↗
  2. About Face: The Essentials of Interaction Design cover

    Alan Cooper

    The definitive handbook for designing software people can use.

    About Face is a comprehensive guide to interaction design, introducing goal-directed methods and the use of personas to design software around real user goals. First...

  3. Blitzscaling cover

    Reid Hoffman and Chris Yeh

    Prioritize speed over efficiency to win winner-take-all markets.

    Hoffman and Yeh define blitzscaling as a set of techniques for igniting and managing breakneck growth, deliberately accepting inefficiency and risk to capture a market...

  4. Tony Fadell

    Hard-won advice on building products, teams, and a career worth having.

    Build is part memoir, part mentorship manual from one of the people behind the iPod, iPhone, and Nest. Fadell shares blunt advice on careers, product design, startups,...

  5. Lean Analytics cover

    Alistair Croll and Benjamin Yoskovitz

    Find the one metric that matters at each stage of your startup.

    Part of the Lean Series, this book gives founders a framework for choosing and tracking the metrics that actually move a startup forward. Croll and Yoskovitz introduce...

  6. Masters of Scale cover

    Reid Hoffman with June Cohen and Deron Triff

    Hard-won scaling lessons distilled from iconic founders.

    Built on Hoffman's hit podcast, the book gathers stories and lessons from founders and leaders of companies like Netflix, Nike, Spotify, Google, and Instagram. It is...

  7. Platform Scale cover

    Sangeet Paul Choudary

    How to scale a startup by building a platform, not a product.

    Choudary argues that today's fastest-scaling startups build platforms where others create and exchange value, rather than selling a product directly. The book offers...

  8. Predictable Revenue cover

    Aaron Ross and Marylou Tyler

    Build a repeatable outbound engine for predictable sales growth.

    Drawing on the system Ross built at Salesforce, the book lays out the Cold Calling 2.0 outbound process and the case for specializing sales roles into prospectors,...

  9. The $100 Startup cover

    Chris Guillebeau

    Turn a passion and a tiny budget into a real income business.

    Drawing on case studies of 1,500 people who built businesses on small investments, often a hundred dollars or less, the book distills how ordinary people created...

  10. The Art of Startup Fundraising cover

    Alejandro Cremades

    A modern, step-by-step playbook for raising startup capital.

    Cremades offers a practical guide to startup fundraising in the post-JOBS Act era, covering everything from crafting a pitch and building a deck to identifying...

  11. The Cold Start Problem cover

    Andrew Chen

    Solve the empty-network trap and scale network effects.

    Chen tackles the chicken-and-egg cold start problem that every network product faces when it has no users yet. Drawing on interviews with teams behind LinkedIn,...

  12. The Lean Startup cover

    Eric Ries

    Treat your startup as an experiment, not a leap of faith.

    Eric Ries argues that startups are organizations built to find a sustainable business model under extreme uncertainty, not just to execute a plan. He introduces...

  13. Traction cover

    Gabriel Weinberg and Justin Mares

    Most startups fail from lack of customers, not lack of product.

    Weinberg and Mares lay out nineteen traction channels, from SEO and content marketing to community building and unconventional PR, that startups can use to grow. They...

eChai Partner Brands

eChai Ventures partners with select brands as their growth partner. Together we explore new ideas, open doors, and build momentum across the startup ecosystem.