We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 13 cities confirmed, 1007 founders registered. Any city that reaches 20 interested founders is on too. See your city
Everything from

Store Growers

1 resource from Store Growers we point founders to, and the questions each answers.

📄 Article
✓ Link checked Free Intermediate

A practitioner's honest read on where PMax actually delivers for ecommerce versus where founders overtrust the automation, including the margin-exclusion tactic that measurably lifts ROAS.

Performance Max for Ecommerce: What Actually Works in 2026

From Store Growers by Store Growers

  • 60-80% of PMax spend should land on Shopping for a healthy account
  • Excluding low-margin products can lift ROAS materially
  • Signs your feed, not your bidding, is the real bottleneck
Open storegrowers.com →
Answers What is Performance Max and should I run it instead of Shopping ads? How do I set up my product feed for Google Shopping and PMax properly? Should I exclude low-margin products from my Google campaigns?
eChai Partner Brands The partnership →