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Store Growers

1 resource from Store Growers we point founders to, and the questions each answers.

📄 Article
✓ Link checked Free Intermediate

A practitioner's honest read on where PMax actually delivers for ecommerce versus where founders overtrust the automation, including the margin-exclusion tactic that measurably lifts ROAS.

Performance Max for Ecommerce: What Actually Works in 2026

From Store Growers by Store Growers

  • 60-80% of PMax spend should land on Shopping for a healthy account
  • Excluding low-margin products can lift ROAS materially
  • Signs your feed, not your bidding, is the real bottleneck
Open storegrowers.com →
Answers What is Performance Max and should I run it instead of Shopping ads? How do I set up my product feed for Google Shopping and PMax properly? Should I exclude low-margin products from my Google campaigns?
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