We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 11 cities confirmed, 151 founders registered. Any city that reaches 20 interested founders is on too. See your city

Make your product

MOQs, samples & quality control

Small first orders, samples that match, QC that holds.

All Beginner Intermediate Advanced

All India Global

Everyone Aspiring Brand Builder Maker / Artisan Scaling Brand Bootstrapped Side-Hustler Product Person

The MOQ is way too high for me, how do I actually get it lowered? Find out what's really driving the number first, it's usually packaging (a 1,000-unit box minimum can gate a factory that would happily run 200 uni... Intermediate 4 resources → What's a 'golden sample' and why does it matter so much? It's the physical, signed-off object every future unit gets measured against, not a photo, not a description, an actual piece you can hold next to ... Beginner 3 resources → How many sample rounds should I go through before approving a design for production? Realistically three: an initial sample to validate the concept, a revised sample fixing the obvious misses, and a pre-production (PP) sample that m... Intermediate 3 resources → What is AQL and how do I actually use it to inspect a batch before it ships? AQL (Acceptable Quality Limit) sets the maximum number of defective units you'll tolerate in a random sample from the batch, split into minor, majo... Intermediate 3 resources → Should I hire a third-party quality inspector, or can I trust the factory's own QC? Trust the factory's QC for reorders from a supplier with a long clean track record; hire an independent inspector for every first order and anythin... Intermediate 3 resources → What's 'quality fade' and how do I stop my product getting worse after the first good batch? Quality fade is the slow, deliberate cheapening a factory makes after you've approved a great first batch and stopped watching closely, thinner mat... Advanced 4 resources →

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