We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 11 cities confirmed, 152 founders registered. Any city that reaches 20 interested founders is on too. See your city
Make your product

The MOQ is way too high for me, how do I actually get it lowered?

Find out what's really driving the number first, it's usually packaging (a 1,000-unit box minimum can gate a factory that would happily run 200 units of product), so ship your pilot in generic packaging with a branded sticker. Beyond that: offer a per-unit price premium, share components or fabric across SKUs, or find a smaller factory that's hungrier for your order. Paying 10-15% more per unit to cut your first order in half is almost always the right trade.

Go deeper

4 resources, 3 link-checked.

📄 Article
✓ Link checked Free Intermediate

The best tactical breakdown of MOQ negotiation, with the crucial insight that packaging (not the product) usually sets the real minimum and how to design around it for your pilot run.

10 Proven Strategies to Lower a Factory's MOQ

From guidedimports.com by Guided Imports

  • Packaging minimums, not product, often set the MOQ
  • Pay a per-unit premium to cut order size
  • Standardise and reuse components across variants
  • Smaller factories are more flexible on MOQ
Open guidedimports.com
📄 Article
✓ Link checked Free Intermediate

A category-specific look at how low-MOQ manufacturing actually works for supplements and nutraceuticals, useful if general MOQ advice feels too generic for your category.

Low MOQ in Supplement Manufacturing: 2026 Complete Guide

From aurinutra.com by Aurinutra

  • Category-specific MOQ realities for supplements
  • What 'low MOQ' actually means in nutraceutical manufacturing
  • Useful companion to general MOQ negotiation advice
Open aurinutra.com
📄 Article
Free Beginner

Explains MOQ from the factory's side, why they set it and what fixed costs it's actually recovering, which makes negotiating it far more effective.

Minimum Order Quantity (MOQ): Formula, Tips, & Benefits

From netsuite.com by NetSuite

  • MOQ recovers fixed costs: setup, tooling, packaging runs
  • Typical MOQs range from 100 to 10,000+ units by category
  • Understanding the 'why' improves your negotiating position
Open netsuite.com

People also ask

Also in Starting Up

The same ground, over in Build the product, our Starting Up track.

eChai Partner Brands