Should I use WATI, Interakt, AiSensy or Gupshup for WhatsApp marketing?
The short answer
Interakt is the easiest starting point if you're on Shopify, clean interface, direct catalog sync, pricing from around Rs 999/month. WATI suits brands that want a fuller CRM plus chatbot layered on top and can pay more for it, AiSensy is the popular Indian pick with strong Hindi support and a genuinely free forever tier to start on. Gupshup is the most technical and most flexible, better suited to higher-volume senders with a developer on hand than a solo founder setting up their first broadcast.
A quick summary to orient you. The real value is below: the resources worth your time, from people who've actually done it, not us.
Here are the resources
Hand-picked from around the web, each with a note on why it earns your time. India-specific ones carry a badge.
Why we picked it
A direct, practical head-to-head on the two tools founders ask about most, useful as the tie-breaker once you've narrowed your choice down to these two.
Why we picked it
A straightforward side-by-side of the Indian WhatsApp Business API providers (AiSensy, Interakt, WATI, Gupshup, and more) so you're not picking blind between near-identical pricing pages.
Why we picked it
The direct source for Wati's actual current India pricing tiers, check here before trusting a third-party pricing comparison article that may already be stale.
Why we picked it
An India-based, official WhatsApp Business Solution Provider with a genuinely free forever tier, a low-risk way to test broadcasts, chatbots and Click-to-WhatsApp ads before committing budget.
