Run paid ads

Should I use WATI, Interakt, AiSensy or Gupshup for WhatsApp marketing?

Interakt is the easiest starting point if you're on Shopify, clean interface, direct catalog sync, pricing from around Rs 999/month. WATI suits brands that want a fuller CRM plus chatbot layered on top and can pay more for it, AiSensy is the popular Indian pick with strong Hindi support and a genuinely free forever tier to start on. Gupshup is the most technical and most flexible, better suited to higher-volume senders with a developer on hand than a solo founder setting up their first broadcast.

Go deeper

4 resources, 4 India-specific, 4 link-checked.

📄 Article
✓ Link checked India Free Beginner

A direct, practical head-to-head on the two tools founders ask about most, useful as the tie-breaker once you've narrowed your choice down to these two.

WhatsApp Business API Agency Guide: Wati vs AiSensy

From Neogen Media by Neogen Media

  • Direct Wati vs AiSensy feature and pricing comparison
  • Which tool suits which stage and team size
  • Agency perspective on implementation effort for each
Open neogenmedia.com →
📄 Article
✓ Link checked India Free Beginner

A straightforward side-by-side of the Indian WhatsApp Business API providers (AiSensy, Interakt, WATI, Gupshup, and more) so you're not picking blind between near-identical pricing pages.

11 Best WhatsApp Marketing Tools & Software in India

From Zaptick

  • Compares official WhatsApp Business Solution Providers used by Indian D2C brands
  • Flags differences in Shopify integration depth and automation builders
  • Useful as a shortlist before you demo 2-3 platforms yourself
Open zaptick.io →
🛠️ Tool
✓ Link checked India Freemium Beginner

The direct source for Wati's actual current India pricing tiers, check here before trusting a third-party pricing comparison article that may already be stale.

Wati Pricing | WhatsApp Business API

From Wati by Wati

  • India-specific plan tiers with per-user add-on pricing
  • Pay-as-you-go entry option for light broadcast use
  • Annual subscription discount available
Open wati.io →
🛠️ Tool
✓ Link checked India Freemium Beginner

An India-based, official WhatsApp Business Solution Provider with a genuinely free forever tier, a low-risk way to test broadcasts, chatbots and Click-to-WhatsApp ads before committing budget.

AiSensy, Smartest WhatsApp Marketing Platform

From AiSensy by AiSensy

  • Free forever plan to start on the official WhatsApp Business API
  • Broadcasts, chatbots, catalogues and in-chat payments
  • Strong Hindi and regional language support
Open aisensy.com →

Terms in this answer

People also ask

Also in Starting Up

The same ground, over in Grow & market, our Starting Up track.

eChai Partner Brands The partnership →