Should I use WATI, Interakt, AiSensy or Gupshup for WhatsApp marketing?
Interakt is the easiest starting point if you're on Shopify, clean interface, direct catalog sync, pricing from around Rs 999/month. WATI suits brands that want a fuller CRM plus chatbot layered on top and can pay more for it, AiSensy is the popular Indian pick with strong Hindi support and a genuinely free forever tier to start on. Gupshup is the most technical and most flexible, better suited to higher-volume senders with a developer on hand than a solo founder setting up their first broadcast.
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4 resources, 4 India-specific, 4 link-checked.
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A direct, practical head-to-head on the two tools founders ask about most, useful as the tie-breaker once you've narrowed your choice down to these two.
A straightforward side-by-side of the Indian WhatsApp Business API providers (AiSensy, Interakt, WATI, Gupshup, and more) so you're not picking blind between near-identical pricing pages.
The direct source for Wati's actual current India pricing tiers, check here before trusting a third-party pricing comparison article that may already be stale.
An India-based, official WhatsApp Business Solution Provider with a genuinely free forever tier, a low-risk way to test broadcasts, chatbots and Click-to-WhatsApp ads before committing budget.