📖 Book
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Paid
Beginner
The full-length treatment of the Bullseye framework with worked examples across all 19 channels, worth the read once you're deciding where to spend your limited early hours, not just your money. A durable reference, not a one-time skim.
Traction: How Any Startup Can Achieve Explosive Customer Growth
From Portfolio by Gabriel Weinberg & Justin Mares
- Detailed, channel-by-channel playbooks including offline and community tactics
- Case studies of early-stage companies choosing an unlikely core channel
- Good complement to the free Bullseye summary once you want the depth
