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✓ Link checked India Free Intermediate

Frames Google spend as one piece of an Indian D2C brand's blended channel mix (with a suggested 25-30% allocation to Shopping/PMax), useful for deciding how much of your budget Google should actually get.

D2C Performance Marketing in India: The 2026 Playbook

From upGrowth by upGrowth

Suggested channel mix allocation including Google Shopping/PMax
India-specific CAC and margin context
How Google fits alongside Meta and WhatsApp in the budget

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Answers What LTV:CAC ratio should my Indian D2C brand actually be targeting? Should I exclude low-margin products from my Google campaigns? Is it worth hiring a Google Ads agency in India, or should I run it myself?

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