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✓ Link checked India Free Intermediate

Why we picked it Frames Google spend as one piece of an Indian D2C brand's blended channel mix (with a suggested 25-30% allocation to Shopping/PMax), useful for deciding how much of your budget Google should actually get.

D2C Performance Marketing in India: The 2026 Playbook

From upGrowth by upGrowth

  • Suggested channel mix allocation including Google Shopping/PMax
  • India-specific CAC and margin context
  • How Google fits alongside Meta and WhatsApp in the budget
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Answers Should I exclude low-margin products from my Google campaigns? Is it worth hiring a Google Ads agency in India, or should I run it myself? What LTV:CAC ratio should my Indian D2C brand actually be targeting?
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