Article

5 Types of Trust Badges That Boost Conversion

Shopify · Shopify India Free Beginner India

A practical, no-code checklist for the trust-signal gap that shows up specifically on new Indian D2C stores where cold Meta traffic lands on a brand it has never heard of and hesitates on legitimacy before checkout.

  • Security, payment, endorsement, policy (returns/shipping), and media-mention badges each address a different specific hesitation
  • Security concerns and complicated checkout are both cited as meaningful drivers of abandonment worth addressing directly on the page
  • Free returns visibility is a significant purchase-decision factor for shoppers evaluating a new store
  • Badge placement near the CTA and price, not buried in a footer, is what actually moves conversion
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The question it answers

  1. My ads get clicks but no sales, why aren't my Meta ads converting?

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